Penske Media
SPORTICO
An event series on the business of sports
Challenge
Provide an interactive experience focused on the fast-growing sport and entertainment sector.
Solution
M+D supported editorial programming and community development for summits across the U.S., including Converge, Invest, and Influence, as well as a two-day c-suite retreat in Arizona. Themes included technology, investment, leadership, marketing, and the future of sport business. Speakers and participants included executives from major league sport franchises, pro athletes turned investors, team owners, as well as marketing professionals and experts in fan engagement.
